Reading the Signs
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
- David Ogilvy
Source: Source: idsoftware.com
Berkeley Bumper Sticker Research
Not long ago, overcome with a spirit of literary inquiry, I rode my bicycle around Berkeley, California looking at the bumpers of cars to find the best stickers.
Most Obscure: Some day we'll look back on this moment and plow into a parked car
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